The Sampling Store™ division of CoOptions, Inc. is a leading U.S. experiential product sampling agency. Since our founding in 1993, we’ve distributed more than 600 million samples through our own proprietary networks and leading travel and lifestyle venues/touchpoints.
WHAT WE DO
We offer a broad and deep portfolio of product sampling options, from turnkey themed co-ops with major retail partners to custom targeted campaigns at #1 lifestyle touchpoints. We also offer end-to-end services including sample overwrapping and tip-on, fulfillment, and consumer/shopper research.
WHO WE DO IT FOR
We’ve delivered on trial and conversion objectives for hundreds of CPG companies, including Kraft/Heinz, Mondelez, P&G, Pepsico, Nestlé, Uniliver, Pfizer, Clorox, Campbell’s; and many major retailers including Walmart, CVS/pharmacy, Walgreens, Publix, Kroger and others.
Lifestyle Sampling Touchpoints
Yoga Studio Network™
Yoga is now American’s #1 growth sport with more than 36 million Americans that have made yoga a part of their health and fitness lifestyle. Our exclusive Yoga Studio Network™ is comprised of 3,000+ independent and chain yoga studios nationwide, marketed in partnership with the leading industry magazine and voice, Yoga Journal.
Access Health™ has been a leader in physician office brand marketing for two decades. Comprised of hundreds of thousands of general practitioners, specialists, nurse practitioners, and other health care professionals, we connect brands with patients for product sampling, literature, and Life-to-Shelf™ retailer shopper marketing activations.
Get your brand into the hands of 1.8 million affluent, active lifestyle, and endurance sports-minded men and women inside 135 Life Time Destinations, at Life Time Athletic Events in major markets, and through Life Time’s Athlinks endurance sports network of more than 9,000 sporting events. Life Time, the Healthy Way of Life™ brand.
Looking to connect with active, affluent, and highly loyal winter sports enthusiasts in experiential critical mass? Let us deliver a powderful trial solution for your brand at up to 90 major ski resorts across the U.S. — from resort lodge check-in or in-room sample distribution, to a fully integrated experiential mountain campaign.
CoOptions Health & Wellness has created a comprehensive network of more than 2,000 college campuses with sports and fitness facilities, the ideal touchpoint to deliver your brand to influential, health and fitness-minded students. All programs are completely customized and samples are delivered at check-in.
Reach fitness enthusiasts at 6,100+ CrossFit locations in the U.S. More than just a popular fitness regimen, CrossFit is a workout “community” of people sharing a common set of goals – harnessing the natural camaraderie, competition and fun of sport or game, yielding an intensity unmatched by other fitness programs.
American Airlines is the largest airline in North America with 198 million passengers annually. Now your brand can capture the undivided attention of American’s upscale passengers through our suite of sampling touchpoint opportunities — in-flight, at the gate, in American’s exclusive Admirals Clubs, in overnight kits, and even crew members in staff lounges.
Distribute up to 12 million samples / month to travelers at hundreds of Hudson News stores in 70 major U.S. airports, as they seek out and purchase products for their trip. Passengers will welcome and try your hand-delivered samples in the terminal, or when captive en route to their destination, spending quality time with your brand.
Sample to mid-upscale business travelers with the #1 car rental company in the U.S. This hand-delivered travel sampling channel is perfectly positioned for product trial in context of where samples are welcome and tried. Support your trial with a full menu of integrated media that will make your new consumers feel good as Gold.
Simon Malls, the #1 mall developer in the U.S. will give your brand a unique opportunity to reach millions of targeted consumers at the exclusive Simon Guest Services centers. You can also sample during the Easter and Christmas holidays in the special seasonal villages that attract and delight millions of families with kids each year!
“We’re consistently impressed by the quality of the contentprovided by CoOptions. They approach media with the mindset of a CPG marketer, which means they seek out every opportunity to turn impressions into retail sales growth.”
Mike Malony • Senior Manager Shopper Marketing, Del Monte Foods
“CoOptions…is the gold standard. We ran several campaigns, all of which greatly exceeded goals and expectations.”
Adam Chaimowitz • Shopper Activation Manager, US Nutrition
“Working with CoOptions has been a great experience from beginning to end. They over-delivered on all fronts and communicated so well throughout the entire process.”
Michael Murray, Sales Director, Saputo Cheese USA
“Our recent sampling trial with American Airlines and their VIP lounges taught us that upscale travelers are seeking out better-for-you snacking options while on the go. To be able to reach these individuals and create buzz for our brand in such a controlled environment, was also key to popchips learning more about their snacking needs and choices. Also, working with CoOptions made the program a seamless experience, making it a great success.”
Jennifer Santiago, Director of Marketing, Popchips, Inc.