Give your brand a powderful lift.
Looking to connect with active, affluent, and highly loyal winter sports enthusiasts in experiential critical mass? In partnership with Encompass Media, we are thrilled to bring you our Ski Resort Network™, the largest winter resort integrated marketing network, with 90 destinations nationwide. Give us your objectives, and we’ll put together a powderful solution to get your product in the hands of loyal skiers and snowboarders, from resort lodge check-in or in-room sample distribution to a full integrated media and digital campaign where you can share you brand narrative at the base, on the slopes, or aprés ski.
- Upscale households: ave HH income $143,000
- Millenials / Gen Y / Gen X; Median Age: 32
- Families (various by resort)
- Also active in a wide variety of non-winter sports (visit our sister network, the Outdoor Adventure Network™)
Locations / Reach / Inclusions:
- Resorts: 70 with mountain media / 20 with bus transit media.
- Season: 130 days resort average (Nov – April, varies by resort).
- Attendance: 13.2 million (mountain) / 13.3 million (bus transit).
- Mountain Media: Be part of every run with tower billboards, tower wrap safety bars, ski racks, and more
Signage & Consumer Research:
- Custom signage to showcase sample (varies).
- Optional counter card w/tear pad invitation and dedicated consumer depth brand research.