Sampling Services

Sampling Agency of Record / Multi-Project Management Services

  • The Sampling Store is unique in the industry because of its parent, CoOptions, allowing us to both bring strategic thinking and provide end-to-end solutions to each project from planning through post-execution.

    We provide printing, packaging, over-wrapping and fulfillment / shipping services to optimize your budgets, streamline projects and save you time and money.

    For companies that have large sampling needs with multiple executions, we also provide full program management services as your “sampling agency of record,” even negotiating and handling executions with other sampling companies, and often saving you on those.

Production & Fulfillment Services

  • For more than 35 years, IPI has provided promotion packaging services to companies ranging in size from multi-national Fortune 500 companies to smaller regional businesses.

    IPI is uniquely suited to cater to a price-sensitive promotions industry that relies on innovation, flexibility and efficiency in order to be successful.

    For the past 25 years, IPI has been more than a vendor to Co-Options’ for printing, overwrapping and fulfillment services, they have become our trusted partner and a key part of our supply chain.

    Centrally located in Minneapolis, IPI is ideal for staging and shipping and IPI also serves as our mid-west fulfillment and shipping center.

    If your sample requires overwrapping, packaging, sealing or fulfillment, let us quote with IPI to provide cost-efficient, end-to-end solutions for your sampling programs, usually saving you significant expenditure on both overwrapping as well as shipping finished product to our facility.

Custom Venue Development

  • Some of our clients want something very specific, a venue or touchpoint developed just for them.

    Sometimes venue development is focused on one specific program; whereas other times networks are developed for a project but become part of our own portfolio of offerings.

    An example of the former was our PowerBar® Harvest® campaign and the development of Jamba Juice as a host touchpoint.

    An example of the latter was our Playtex Sport® campaign at college campus sports & fitness centers, which became the basis for our development of the Campus Sports & Fitness Network of 600+ colleges.

Sampling Compliance

  • Sampling compliance is at the top of our list for every sampling project, large and small, for which we deploy multiple measures. Compliance measures vary by touchpoint and can include some or all of the following:

  • Multiple pre-program communications and executional field guides

  • UPS ground transit shipping confirmations

  • Compliance call checks to 10% of all venues; escalated if any issues identified

  • Venue research with compliance submission incentives

  • Opt-in consumer research to validate distribution spreads and other compliance measures

  • Program hotline for touchpoint accessibility

  • Live intercepts and photo journalizing

  • Use of Juster Scale metric for purchase intent and optional longitudinal research to validate

  • Other compliance tactics specific to special needs of clients and venues

Consumer Research