Approximately 11,400 senior centers throughout the U.S. serve more than 1 million older adults ages 55+ daily, providing onsite social activities, arts and fitness classes, nutrition services, community programs and volunteerism, and special events. The largest portion of the senior center community consists of adults ages 58 to 76 from the Baby Boomer generation (those born 1946-1964). Baby Boomers comprise 21.5% of the U.S. population (Source: Statista). The Boomer segment is the wealthiest U.S. generation, with buying power of approximately $2.6 trillion and spending dominance in 119 of 124 consumer packaged goods categories (Source: FONA). The Seniors Network™ from CoOptions’ Sampling Store™ provides a perfect touchpoint for brands to capture Boomer attention, brand trial, and purchase.

Consumer Targeting:

• Older adults ages 55+, with focus on Boomer generation segment
• 70% female participants
• Multi-ethnic consumer composition
• Boomers lead spending in 96% of consumer categories nationally

Locations/Reach:

• 3,500+ senior centers with an average weekly unduplicated attendance of 273 seniors per center
• Centers spread throughout U.S. with higher concentration in major DMAs
• Up to 350,000 samples per 3-5 weeks executional program period

Product Sample Distribution:

• Hand-distributed at check-in or activities

Signage & Consumer Research:

• Counter tent cards to encourage seniors to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research
• Optional counter easel card with tear pad or QR code for survey invitation

View and Download this program brief here.