Reach trial-receptive Shoppers at 33 Upscale Outdoor Factory Outlet Malls Nationwide

Tanger® Factory Outlet Malls is a leading operator of 33 upscale open-air outlet centers with more than 181 million annual shoppers. Tanger has partnered with The Sampling Store to deliver low-cost, turn-key, live-staffed tented events throughout the year to our clients during key holiday events (up to 40 million samples) for as little as 7.5¢ per sample, including signage, dual consumer surveys with longitudinal conversion research, and plenty of amazing event photos.

Key Demographics:

  • 75% of Tanger shoppers are women, the majority are affluent, college-educated, average HH Income of $91K+, all shopping for bargains on their favorite designer brands, including Banana Republic, Coach, Gap Outlet, Nike, Old Navy, Polo Ralph Lauren, Michael Kors, Kate Spade, Tommy Hilfiger, and many more
  • Back-to-school and halloween / fall festival events skew to young moms and children

Locations / Reach: Up to 40 million samples hand-distributed during key events annually:

  • President’s Day weekend
  • Spring Style events
  • Easter weekend
  • Earth Day events
  • Memorial Day weekend
  • July 4th weekend
  • Labor Day weekend
  • Back-to-School Tax Free weekends
  • Halloween & Fall festivals
  • Holiday Season celebrations

Signage, Media & Research Included:

  • Custom counter signage w/ invite for dedicated consumer research (including follow-up longitudinal consumer conversion research)
  • Photos and full report at conclusion of each event