Reach trial-receptive Shoppers at 33 Upscale Outdoor Factory Outlet Malls Nationwide

Tanger® Factory Outlet Malls is a leading operator of 33 upscale open-air outlet centers (including new Palm Beach location for 2024) with more than 181 million annual shoppers. Tanger’s U.S. properties are located in 20 states, totaling approx. 13.6 million square feet, leased to over 2,500 stores operated by more than 500 different brand name companies.

Tanger has partnered with The Sampling Store to deliver low-cost, turn-key, live-staffed tented events throughout the year to our clients during key holiday events (up to 40 million samples) for as little as 7.5¢ per sample, including signage, dual consumer surveys with longitudinal conversion research, and plenty of amazing event photos.

Key Demographics:

  • 75% of Tanger shoppers are women, the majority are affluent, college-educated, average HH Income of $91K+, all shopping for bargains on their favorite designer brands, including Banana Republic, Coach, Gap Outlet, Nike, Old Navy, Polo Ralph Lauren, Michael Kors, Kate Spade, Tommy Hilfiger, and many more
  • Back-to-school and halloween / fall festival events skew to young moms and children

Locations / Reach: Up to 40 million samples hand-distributed during key events annually (all dates are for 2024 events):

  • President’s Day weekend (Feb 16-19)
  • Spring Style events (Mar 15-17)
  • Easter weekend (Mar 18-31)
  • Earth Day events (Apr 20-22)
  • Memorial Day weekend (May 25-27)
  • July 4th weekend (Jul 1-5)
  • Labor Day weekend (Aug 31-Sep 3)
  • Back-to-School Tax Free weekends (Jul/Aug)
  • Halloween & Fall festivals (Oct 23-31)
  • Holiday Season celebrations (Nov 8 – Dec 26)

Signage, Media & Research Included:

  • Custom counter signage w/ invite for dedicated consumer research (including follow-up longitudinal consumer conversion research)
  • Photos and full report at conclusion of each event