Reach trial-receptive Shoppers at 32 Upscale Outdoor Factory Outlet Malls Nationwide

Tanger® Factory Outlet Malls is a leading operator of 32 upscale open-air outlet centers with more than 181 million annual shoppers. Tanger has partnered with The Sampling Store to deliver low-cost, turn-key, live-staffed tented events throughout the year to our clients during key holiday events (up to 40 million samples) for as little as 7.5¢ per sample, including signage, dual consumer surveys with longitudinal conversion research, and plenty of amazing event photos.

Key Demographics:

  • 75% of Tanger shoppers are women, the majority are affluent, college-educated, average HH Income of $91K+, all shopping for bargains on their favorite designer brands, including Banana Republic, Coach, Gap Outlet, Nike, Old Navy, Polo Ralph Lauren, Michael Kors, Kate Spade, Tommy Hilfiger and Many More.
  • Back-to-school and halloween / fall festival events skew to young moms and children.

Locations / Reach: Up to 40 million samples hand-distributed during key holiday events annually:

  • Memorial Day weekend
  • Independence Day weekend
  • August Back-to-School Tax Free weekends
  • Labor Day weekend
  • Halloween & Fall Festivals
  • Holiday Season Celebrations

Signage, Media & Research Included:

  • Custom counter signage
  • Depth consumer research with Juster Scale metrics
  • Follow-up longitudinal consumer conversion research