2027 ANNUAL INTEGRATED EVENT, SHOPPER MARKETING, AND MEDIA PLATFORM

Couponing • Digital • FSI • Shelf Flags • Product Sampling at Events

Lifestyle & Demographics: Healthy lifestyle and fitness oriented; middle/upper-middle class; Gender: 55% female / 45% male; Median Age: 45 years (age splits: 5% <25 years; 15% 25-34 years; 25% 35-44 years; 25% 45-54 years; 20% 55-64 years; 10% >64 years); Ave. HH Income: $110K; Education: 79% college educated; Ethnicity: 60% Caucasian; 25% Hispanic; 10% African American; 5% Asian.

Event Participation: 30,000+ participants and spectators

• Health & Fitness Expo: 2-day pre-event Race Expo at the Broward County Convention Center, open to the public, up to 11,000 product samples (wet or dry) and/or literature, branded and staffed 10’ x 10’ booth.
• Race Events: Dedicated branded tent with sampling (wet or dry) and literature distribution at Finish Line to approximately 30,000 racers and spectators. Brand ID also on race barricades, finish line, and event shirts.
• Attendance Breakouts: Full & Half Marathon Participants – 6,400; Chartity 6K Participants– 1,000; 5K Participants – 1,200; Kids Race Participants – 200; Publix Health & Fitness Expo – 16,200; Spectators at Start & Finish Areas – 5,000.

Publix® Shopper Marketing:

• PUBLIX: Placed in 300+ South Florida stores (56% mkt. share): Dedicated brand coupon tear pad and shelf talker OR 30,000 digital coupons via Publix.com / Club Publix (TBA); Marketing shelf talker placement at shelf-edge for each brand; Brand logos in Publix store window poster; total exposure in-store per brand approx. 75 million impressions.
• Dedicated FSI: 1.4 million + circ. FSI (Orlando through South Florida) with coupon / ad for each brand.
• Online Presence: Brand logo & URL link on the www.a1amarathon.com sponsor page.

Booth Staffing: If you don’t send your own staff, we can hire and supervise for you.

Program Recap: Full recap with photos following conclusion of campaign.

View and Download this program brief here.