CoOptions’ Sampling Store™ offers a broad and deep portfolio of product sampling options, from turnkey themed co-ops with major retail partners to custom targeted campaigns at #1 lifestyle touchpoints. We also offer end-to-end services including sample overwrapping and tip-on, fulfillment, and depth consumer/shopper research (including longitudinal conversion studies).
Our leadership team is comprised of former CPG marketers from Kraft, P&G, Nestle, and major agencies, so we approach brand trial strategically and with the combined experience of those who have been in the sampling trenches on both brand and agency sides. The Sampling Store was founded in Stamford, CT, its headquarters office moving to Apex in 2004, maintaining regional presence in the Northeast and other parts known.
Over the past two decades, we’ve delivered on trial and conversion objectives for hundreds of CPG companies, including Kraft/Heinz, Mondelez, P&G, Pepsico, Nestlé, Uniliver, Clorox, Campbell’s; and many major retailers including Walmart, CVS/pharmacy, Walgreens, Publix, Kroger and others.