Sample in-store in a complementary product to drive powerful Shopper Trial
Putting your product sample on a complementary partner brand package gives you the power to:
- Generate trial & conversion and new users from host brand shopper households loyalists
- Secure secondary brand exposure around a shopper solution / usage occasion
- Leverage incremental display activity
- Drives cross-department traffic to your shelf
Cross-brand sampling includes some or all of the following:
- In-pack tipped or overwrapped samples with accompanying themed promotional booklet (shared copy, brand coupons, joint recipes, optional sweeps/contests, seasonal tips / ideas, etc.)
- On-package bursts with secondary brand exposure
- Dedicated opt-in shopper depth research for insights to flow back to buyers at key accounts
Key Account Sales Leverage:
- Sample distribution in-store at POS in a comfortable and trusted environment.
- Sampling by trained Brand Ambassadors, who are members of the community and fluent in Spanish.
- Implied community/store endorsement.