Putting your product sample on a complementary partner brand package gives you the power to:

• Generate trial & conversion and new users from host brand shopper households loyalists
• Secure secondary brand exposure around a shopper solution / usage occasion
• Leverage incremental display activity
• Drives cross-department traffic to your shelf

Elements:

Cross-brand sampling includes some or all of the following:

• In-pack tipped or overwrapped samples with accompanying themed promotional booklet (shared copy, brand coupons, joint recipes, optional sweeps/contests, seasonal tips / ideas, etc.)
• On-package bursts with secondary brand exposure
• Dedicated opt-in shopper depth research for insights to flow back to buyers at key accounts

Key Account Sales Leverage:

• Sample distribution in-store at POS in a comfortable and trusted environment.
• Sampling by trained Brand Ambassadors, who are members of the community and fluent in Spanish.
• Implied community/store endorsement.