Barre class is a ballet-inspired workout, incorporating yoga, pilates, and other isometric exercises and equipment, but focusing on lower body strength and flexibility. Barre began in 1959 when a German ballet dancer used her ballet barre training, combined with rehabilitation exercises, to help her body recover from a back injury. Barre has exploded in popularity across the U.S. with more than 3.8 million members and is an important part of CoOptions‘ broader Women’s Fitness Networks™ suite. The Barre Studio Network provides a perfect touchpoint for brands to tap this huge trend and engage one-on-one with its passionate participants.

Key Demographics:

• Cross-generational with core age range 18-54, millennial skew
• 90%+ female with healthy lifestyle
• Mid-upscale HH Income $100K+
• Highly educated, high performers, authentic lifestyles

Locations/Reach:

• 1,000+ studios and growing
• Studios spread throughout U.S. with heavier saturation in major DMAs and strong general fitness markets
• Up to 250,000 samples per 3-5 week executional program window (depending on brand category)

Product Sample Distribution:

• Hand distributed at check-in or after sessions

Signage & Consumer Research:

• Counter tent cards to encourage members to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research
• Optional counter easel card w/ tear pad or QR code for survey invitation

View and Download this program brief here.