Raise the Barre with dance inspired workout enthusiasts nationwide


Barre class is a ballet-inspired workout, incorporating yoga, pilates, and other isometric exercises and equipment, but focusing on lower body strength and flexibility. Barre began in 1959 when a German ballet dancer used her ballet barre training, combined with rehabilitation exercises, to help her body recover from a back injury. Barre has exploded in popularity across the U.S. with more than 3.5 million members, and is CoOptions’ sister network to its Yoga Studio Network™. The Barre Studio Network provides a perfect touchpoint for brands to tap this huge trend and engage one-on-one with its passionate participants.

Key Demographics:

  • Cross-generational with core age range 18-54, millennial skew
  • 90%+ female with healthy lifestyle
  • Mid-upscale HH Income $100K+
  • Highly educated, high performers, lives authentically


  • 800+ studios and growing
  • Studios spread throughout U.S. with heavier saturation in major DMAs and strong general fitness markets
  • Up to 300,000 samples per 3-5 week executional program window (depending on brand category)

Product Sample Distribution:

  • Hand distributed at check-in or after sessions

Signage & Consumer Research:

  • Counter tent cards to encourage members to try your sample and tell brand narrative
  • Optional dedicated consumer core and conversion dual research
  • Optional counter easel card w/ tear pad or QR code for survey invitation