Position Your Brand with Yoga Enthusiasts.

Health. Fitness. Lifestyle. Yoga.

Yoga continues to surge in the U.S., with more than 48.5 million participants in 2022, up more than 50% from just 10 years ago. CoOptions Health & Wellness / Sampling Store™ has been connecting brands with yoga students for more than two decades through its Yoga Studio Network™. A grassroots network that began as a strategic marketing partnership in 2001 with leading yoga magazine partner, Yoga Journal, the Yoga Studio Network has grown to more than 5,100 independent and yoga studio chains nationwide. If your brand is natural, organic, eco-friendly, vegetarian, and/or vegan, you can reach hundreds of thousands of students and practitioners in this strong practice community with product samples and messaging.

Key Demographics:

  • Age Breakout: 18-29 (20%); 30-49 (43%); 50+ (37%)
  • Gender: 72% female
  • Upscale, average HH Income of $93K
  • 72% have a college degree (27% advanced degree)
  • 69% hold professional/managerial positions
  • Yoga is geographically skewed to East and West coasts, but in all major DMAsarnicare_yoga_web1

Studio, Locations and Reach:

  • 5,100+ Yoga Studios (updated for 2023 w/ addition of new studio opening and closures from the pandemic)
  • Up to 350,000 samples per program (national, regional, market specific)
  • Optional geo-mapping around key account / retailer store locations for shopper conversion

Signage and Research:

  • Counter tent cards to encourage members to try your sample and tell brand narrative at studios
  • Optional dedicated consumer core and conversion dual research
  • Optional counter easel card w/ tear pad or QR code for survey invitation

Our yoga studios are highly engaged with the brands we sample…

KASHI® Go Lean® Bars “Students loved the Kashi bars! Vegan, gluten-free, 8g protein, delicious.” — Yoga Mojo Studio

ZING® Stevia Sweetener “Wonderful response from students…we are always looking for healthy alternatives to share with our students. Thank you!” — Real Life Yoga Studio

SUNDOWN NATURALS® “The students are always excited to try out new items! We enjoy being able to hand out free samples at the end of classes.” — Brooklyn Yoga

A few of our recent Yoga Studio Network programs…

We work collaboratively with studio owners and staff to deliver seamless programs that excite and bring real value-added benefit to their students. Product samples are hand-delivered by studio staff prior to or at the conclusion of classes, supported by custom branded studio signage. Yoga practitioners are highly receptive to samples in this environment because there is a high level of trust that far exceeds other fitness regimens and venues.

To ensure that this trust is maintained, brands with which we work must meet benchmark criteria (e.g., fit the yoga lifestyle, have natural or organic ingredients, be non-GMO (for food brands), and embody attributes that provide health benefits, etc.). This ensures that products that we deliver to our studios are ones which they will embrace, support and recommend to their students. This is why our trial rates average more than 90%.

View and Download this program brief here.

To learn more, contact Darlene Genander at 919-368-0862, email her at dgenander@cooptions.com.