Engage with Vacationers in their “home away from home” at more than 30,000 AirBnb & VRBO rental homes nationwide.
Looking to connect with vacation travelers at more than 15,000 Airbnb and VRBO hosts and 30,000+ properties? What better way for guests to experience your product in an immersive “home-away-from-home” environment. In strategic marketing alliance with ShowplaceHQ, we are thrilled to bring you an exclusive network of vacation rental lodging host partners (100% opt-in, average rating of 4.5 stars, and more than 75% “Superhosts”)—the Vacation Rental Sampling Network™. Our hosts love partnering with brands to feature products in their spaces because it creates better experiences for their guests. Your brand becomes a part of the guest experience with samples individually placed for each guest in the kitchen, bathroom, bedroom, living area—wherever your product best fits and where your brand usage narrative will come alive!
Demographics:
- 73% ages 25 – 54 (heavily skewed millennial)
- Male / female guest split (brands can sample both men’s and women’s products concurrently)
- Mid-upscale, above average HH Income $106,000
- 95% guests report samples improve their stay
Locations / Reach / Inclusions:
- 15,000 hosts / 30,000+ homes and growing
- National, regional, or by DMA
- Year-round distribution (recommended programs 3-6 months)
- Targeting by region, DMA, or lifestyle activities (e.g., beach, mountains, etc.)
Product Sampling:
Product sampling up to 1 million units / year (submit sample for approval)- Sample at up to 30,000+ Airbnb, VRBO, and HomeAway hosts; includes tent cards and creative services
- Host Deliverables: brand photos, social media posts, products reviews (each host picks one)
Signage & Consumer Research:
- Tent card signage showcasing sample and optional research call-to-action
- Host photos and social media created content, product reviews, and more
- Optional depth guest online survey and post-sampling conversion research
View and Download this program brief here.
