Engage with Vacationers in their “home away from home” at more than 12,500 AirBnb & VRBO rental homes nationwide.

Connect with vacation travelers at 12,500+ Airbnb and VRBO host properties and see measurable results for ROI (our network averages close to 100% trial, 41.2% purchase conversion, and 44.2% branding switch from a competitive product*). Our flagship network, the Vacation Rental Sampling Network™, delivers unmatched engagement by putting your product directly into guests’ hands in a real home-away-from-home environment. With contextual placement in kitchens, bathrooms, bedrooms, living areas, or laundry rooms, your brand will become an integral part of the vacation home experience— where your brand story can come alive and brand experienced. From cozy condos to mountaintop retreats, your brand will connect, delight, and convert travelers where they’re relaxed, open, and fully immersed. If your brand affinity resonates with campers, glampers, and outdoor scamperers, check out our expanded VRSN network— our new Camping & Glamping Network.

Demographics:

  • 73% ages 25 – 54 (heavily skewed millennial)
  • Male / female guest split (brands can sample both men’s and women’s products concurrently)
  • Mid-upscale, above average HH Income $106,000
  • 95% guests report samples improve their stay

Locations / Reach / Inclusions:

  • 12,500+ homes (short-term for vacationers’ mid- & long-term rentals for corporate and relocations / new homeowners)
  • National, regional, or by DMA
  • Year-round distribution (recommended programs 3-6 months)

  • Targeting by geography, demographic (e.g., families, HH income), or by destination type (e.g., beach, mountain, ski, etc.)

Product Sampling:

  • Product sampling up to 500,000 units per 3 to 6 month program (submit sample for approval)
  • 12,500+ homes, plus thousands of scenic campsites, luxury RV parks, and glampsites
  • 100% opt-in for all participating locations

  • Includes creative services for signage / collateral

Signage & Consumer Research:

  • Sample staging with host photos, plus optional social media content posts
  • Optional depth guest online survey and post-sampling conversion research
  • Optional POS (tent cards, counter easel card w/tear pad or acrylic counter signs)

View and Download this program brief here.