Reach Active Women in Women-Only Gyms Nationwide

More than half (50.5%) of America’s approximately 65 million gym-goers are female (Source: IHRSA 2022). Women’s gyms have continued to grow, fueled by yoga, barre, pilates, boot camps, and other female-centric gyms and studios. in addition to woman-only gyms including Curves, Shapes, Get In Shape, and Kaia, we also sample at gyms and studios with women-centric constituencies like Pure Barre, Club Pilates, Jazzercise, as well as women in general and multi-gender gyms including Anytime Fitness, Crunch, Genesis, Retro, and Snap Fitness.

Consumer Targeting:

  • Cross-generational with core age range 18-54, millennial skew
  • Women with healthy lifestyles
  • Mid-upscale HH Income $75K+
  • Well-educated and socially active

Locations/Reach:

  • 3,000 women’s gyms and studios, 1,300 female-centric gyms, and 9,000+ multi-gender general gyms for sampling to women
  • Higher concentration in major DMAs and strong general fitness markets
  • Up to 1,000,000 samples per 3-5 weeks executional program window

Product Sample Distribution:

  • Hand-distributed at check-in or after session and display / product location in main area

Signage & Consumer Research Included:

  • Counter tent cards to encourage members to try your sample and tell brand narrative
  • Optional dedicated consumer core and conversion dual research
  • Optional counter easel card w/ tear pad or QR code for survey invitation

View and Download this program brief here.