Reach Active Women in Women-Only Gyms Nationwide

More than half (50.5%) of America’s approximately 65 million gym-goers are now female (Source: IHRSA 2022). Women’s gyms growth continues, fueled by yoga, barre, pilates, boot camps, and other female-centric gyms and studios – in addition to Curves and other more traditional gyms serving women-only constituencies. Based on brand requests and fitness industry trends, we’ve expanded our women’s-only gym offerings, as well as our capabilities to sample to women in all-gendered gyms through our Cross-Training Gym Network™.

Consumer Targeting:

• Cross-generational with core age range 18-54, millennial skew
• Women with healthy lifestyles
• Mid-upscale HH Income $75K+
• Well-educated and socially active

Locations/Reach:

• 3,000 women’s gyms and studios, 1,300 female-centric gyms, and 9,000+ multi-gender general gyms for sampling to women
• Higher concentration in major DMAs and strong general fitness markets
• Up to 2,000,000 samples per 3-5 weeks executional program window

Product Sample Distribution:

• Hand-distributed at check-in or after session and display / product location in main area

Signage & Consumer Research Included:

• Counter tent cards to encourage members to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research
• Optional counter easel card w/ tear pad or QR code for survey invitation

View and Download this program brief here.