Tanger® Factory Outlet Malls is a leading operator of 35 upscale open-air outlet centers (including new Palm Beach location for 2024) with more than 120 million annual shoppers. Tanger’s U.S. properties are located in 20 states, totaling approx. 13.6 million square feet, leased to over 2,500 stores operated by more than 500 different brand name companies.

Tanger has partnered with The Sampling Store to deliver low-cost, turn-key, live-staffed tented events throughout the year to our clients during key holiday events (up to 40 million samples) for as little as 7.5¢ per sample, including signage, dual consumer surveys with longitudinal conversion research, and plenty of amazing event photos.

Key Demographics:

• 68% of Tanger shoppers are women, the majority are affluent, college-educated, average HH Income of $91K+, all shopping
  for bargains on their favorite designer brands, including Banana Republic, Coach, Gap Outlet, Nike, Old Navy, Polo Ralph Lauren, Michael Kors, Kate Spade, Tommy Hilfiger, and many more
• Back-to-school and halloween / fall festival events skew to young moms and children

Locations / Reach: Up to 40 million samples hand-distributed during key events annually (all dates are for 2024 events):

• President’s Day weekend (Feb 16-19)
• Spring Style events (Mar 31-Apr 15)
• Easter weekend (Mar 15-31)
• Earth Day events (Apr 2-9)
• Memorial Day weekend (May 24-Jun 3)
• July 4th weekend (Jun 28-Jul 8)
• Labor Day weekend (Aug 30-Sep 8)
• Back-to-School Tax Free weekends (Jul/Aug)
• Halloween & Fall festivals (Oct 4-Nov 3)
• Holiday Season celebrations (Nov 8-Dec 1)

Signage, Media & Research Included:

• Custom counter signage w/ invite for dedicated consumer research (including follow-up longitudinal consumer conversion research)
• Photos and full report at conclusion of each event

View and Download this program brief here.