Tanger® Factory Outlet Malls is a leading operator of 36 upscale open-air outlet centers (including new Palm Beach location for 2024) with more than 125 million annual shoppers. Tanger’s U.S. properties are located in 21 states, totaling approx. 13.6 million square feet, leased to over 2,500 stores operated by more than 500 different brand name companies.

Tanger has partnered with The Sampling Store to deliver low-cost, turn-key, live-staffed tented events throughout the year to our clients during key holiday events (up to 40 million samples) with signage, dual consumer surveys with longitudinal conversion research, and plenty of amazing event photos.

Key Demographics:

• 68% of Tanger shoppers are women, the majority are affluent, college-educated, average HH Income of $91K+, all shopping
  for bargains on their favorite designer brands, including Banana Republic, Coach, Gap Outlet, Nike, Old Navy, Polo Ralph Lauren, Michael Kors, Kate Spade, Tommy Hilfiger, and many more
• Back-to-school and halloween / fall festival events skew to young moms and children

Locations / Reach: Here’s the 2026 lineup with 2 very special major sports events:

• 2026 FIESTA BOWL (Jan 7-11)
• Easter (Mar 27 – Apr 5)
• Memorial Day weekend (May 24 – 31)
  
• Summer Kickoff Events (May 25 – Jun 22)
  
• July 4th (Jun 27 – Jul 6)
• FIFA 2026 WORLD CUP (July 2 – 5)
• Back-to-School Tax Bashes (Jul 26 – Aug 24)
• Tax Free weekends (July 26 – Aug 17)
• Labor Day weekend (September 4 – 13)
• Fall festivals (Oct 11 – Nov 2)
• Halloween Trick or Treat Events (Oct 26 – Nov 1)
• Holiday Season Celebrations (Nov 8 – 16)
• Black Friday Weekend (Nov 28 – 30)

Signage, Media & Research Included:

• Custom counter signage w/ invite for dedicated consumer research (including follow-up longitudinal consumer conversion research)
• Photos and full report at conclusion of each event

View and Download this program brief here.