Every day, nearly 1 million older adults gather at more than 11,000 senior centers across the U.S.— vibrant social community hubs offering fitness classes, arts and cultural programs, nutrition services, volunteer opportunities, and social connections. The heartbeat of these centers? The Baby Boomer generation (born 1946–1964), adults ages 61 – 79 who make up 21.5% of the U.S. population (Statista). ~68 million Boomers in 2024! And they’re not just numerous—they’re powerful. With $2.6 trillion in buying power and dominance across 119+ consumer packaged goods categories (FONA), Boomers are the wealthiest generation in America. The Seniors Network™ from CoOptions’ Sampling Store is the ideal gateway for brands to engage this influential audience. From trial to loyalty, it’s a one-of-a-kind opportunity to put your brand directly into the hands of Boomers and older adults.

Consumer Targeting:

• Older adults ages 55+, with focus on Boomer generation segment
• 70% female participants
• Multi-ethnic consumer composition
• Boomers lead spending in 96% of consumer categories nationally

Locations/Reach:

• 3,500+ senior centers with an average weekly unduplicated attendance of 273 seniors per center
• Centers spread throughout U.S. with higher concentration in major DMAs
• Up to 350,000 samples per 3-5 weeks executional program period

Product Sample Distribution:

• Hand-distributed at check-in or activities

Signage & Consumer Research:

• Counter tent cards to encourage seniors to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research
• Optional counter easel card with tear pad or QR code for survey invitation

View and Download this program brief here.