CROSS-BRAND SAMPLING

Sample in-store in a complementary product to drive powerful Shopper Trial

Putting your product sample on a complementary partner brand package gives you the power to:

  • Generate trial & conversion and new users from host brand shopper households loyalists
  • Secure secondary brand exposure around a shopper solution / usage occasion
  • Leverage incremental display activity
  • Drives cross-department traffic to your shelf

Elements:

Cross-brand sampling includes some or all of the following:

  • In-pack tipped or overwrapped samples with accompanying themed promotional booklet (shared copy, brand coupons, joint recipes, optional sweeps/contests, seasonal tips / ideas, etc.)
  • On-package bursts with secondary brand exposure
  • Dedicated opt-in shopper depth research for insights to flow back to buyers at key accounts

Key Account Sales Leverage:

  • Sample distribution in-store at POS in a comfortable and trusted environment.
  • Sampling by trained Brand Ambassadors, who are members of the community and fluent in Spanish.
  • Implied community/store endorsement.