INFLUENCE FITNESS-MINDED COLLEGE STUDENTS AT CAMPUS SPORTS & RECREATION FACILITIES

Most colleges offer on-site fitness facilities for their student athletes, general student population, and faculty who want to stay fit. CoOptions Health & Wellness has created a comprehensive network of more than 2,000 of these campus sports and fitness facilities nationwide — the ideal college touchpoint to deliver your brand to influential, health and fitness-minded students. All programs are customizable and samples are delivered at check-in. We can also geo-map colleges in specific markets or around retailer store locations for shopper marketing activation with your key accounts.

Key Demographics:

• Active-minded students (ages 18 – 24) and graduate students (ages 22- 28) that engage in individual and team sports and recreation activities
• College sports team athletes (samples can be included in away-game bags)

Locations/Reach:

• 2,000+ colleges segmented by type, region, size and enrollment, and NCAA division
• Up to 1,000,000 per 2 – 4 wk. promotion period (approx. 50/50 male/female split)
• Geo-mapping selection of gyms based on client account retail locations (upon request)

Product Sample Distribution:

• Check-in desk at sports / fitness facility
• Key promotional windows: Back-to-College (Aug/Sept and Jan); final exams (Apr/May and Dec)

Signage & Consumer Research:

• Counter tent cards to encourage members to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research (recommended)
• Optional counter easel card w/tear pad or acrylic counter sign holder for survey

View and Download this program brief here.