Product samples delivered in-flight or on the ground to captive audiences at point-of-travel. For more than 20 years, Sky Marketing and Sampling Store have led the industry in airline sampling, distributing more than 2 Billion samples to airline passengers of more than two dozen carriers.

American Airlines is the largest airline in North America with 198 million passengers annually. Now your brand can capture the undivided attention of American’s upscale passengers and become part of their travel experiences through our suite of sampling touchpoint opportunities — in-flight, at the gate, in American’s exclusive Admirals Clubs, in overnight kits, and even directly to 40,000 crew members in staff lounges.

With integrated media options, your brand will also have the opportunity to weave and share its own, unique narrative — its “Brand Travel Story” — to provide experiential sampling context and consumer reasons to believe and convert to purchase.

Since 1995, CoOptions and Sky Marketing have delivered more than ONE BILLION product samples to travelers in airports, in-flight, in airline VIP clubs, and hotels/resorts.

  • BUSINESS/FIRST CLASS PREMIUM SNACK BASKET: Single serving sized packaged breakfast and snack products, delivered in-flight in Business & First Class cabins (6 months). In-flight media overlay options.
  • ADMIRALS CLUB / VIP LOUNGES: Sampling and activation to upscale clientele in 35 Admirals Clubs nationwide. In-club media overlay options.
  • PASSENGER OVERNIGHT KIT: Overnight personal care amenities kit (male and female versions) for stranded passengers requiring an unexpected overnight stay or delayed luggage.
  • FLIGHT ATTENDANT & CREW PROGRAM: Sampling to flight crews in private American crew lounges.
  • GATE SIDE REFUEL & REFRESH PROGRAM: Sampling gate side during flight delays where your brands will be appreciated and remembered.


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