CAMPUS HEALTH CENTER NETWORK™

Most colleges and university centers offer on-campus health care facilities for their students, and approximately 33% of students visit them each semester. Most common visits are for respiratory care and flu vaccines (31%), birth control (18%), and physicals (8%). CoOptions Health & Wellness has created a comprehensive network of more than 500 campus health facilities (and growing), the ideal college touchpoint to deliver your brand to students in a health care context. We can also geo-map colleges in specific markets or around retailer store locations for shopper marketing activation with your key accounts.

Key Demographics:

• Age: Core student population ages 18 – 24 (86% of students)
• Gender: 56% female / 44% male
• Ethnicity: 55% white; 16% Hispanic; 13% Black; 6% Asian; 10% other
• 93% unmarried
• 62% full-time / 38% part-time

Locations/Reach:

• 500+ colleges segmented by type, region, size, enrollment, and NCAA division
• Up to 1,000,000 samples per 2 – 8 wk. promotion period
• Geo-mapping selection of campus facilities based on client account retail locations (upon request)

Product Sample Distribution:

• Check-in desk in campus health facility
• Key promotional windows: Back-to-College (Aug/Sept and Jan); final exams (Apr/May and Dec); cold & flu season (Sept – Mar)

Signage & Consumer Research:

• Dedicated tent card encouraging students to try your sample, provided to each health services center
• Optional counter card w/tear pad invitation and dedicated consumer depth brand research