ANNUAL INTEGRATED EVENT, SHOPPER MARKETING, AND MEDIA PLATFORM

Couponing • Digital • FSI • Shelf Flags • Product Sampling at Events

Lifestyle & Demographics:

• Lifestyle: healthy and fitness oriented
• Class: middle/upper-middle
• Gender: 58.5% female / 41.5% male split
• Age: core range 30 – 55 years (median age 46)
• Ave HH Income: $120K
• Education: 100% high school grad, 85% college grad; 40% post college degree grad
• Ethnicity breakdown: 75% Caucasian; 15% Hispanic; 5% African American; 5% other
• Geographic Location: all 50 states; 33 countries represented; 75% of total A1A audience is from Florida

Publix® Shopper Marketing:

• PUBLIX: Dedicated brand coupon tear pad and shelf talker in 305+ South Florida stores (56% market share); News America handling all in-store components
• Dedicated FSI: 1 million circ. FSI distributed in the tri-county newspapers with coupon / ad for brand

Event Participation: 23,000+ participants

• Health & Fitness Expo: 2-day pre-event Race Expo at the Broward County Convention Center, open to the public, up to 11,000 product samples (wet or dry) / literature, dedicated and staffed 10’ x 10’ booth
• Race Event: Dedicated branded tent with sampling (wet or dry) and literature distribution at Finish Line to approximately 12,000 racers and spectators; brand ID also on race barricades, finish line and event shirts

Online and Mobile Ads:

• Online: Active.com and Facebook banner & ad campaigns March 2023 – February 2024. Brand ID & URL link on the www.a1amarathon.com sponsor page w/brand info & URL hyperlink; opportunity to distribute online coupons

Key Dates:

• Commitment: October 1, 2023 (category exclusive)
• In-Store Shopper Marketing: January – February 2024
• Race Days: February 17-18, 2024 / Health Expo: February 15-16, 2024

View and Download this program brief here.