ENGAGE WITH OUTDOOR ENTHUSIASTS AT MOUNTAIN BIKING, RAFTING, HIKING, ZIPLINING, AND OTHER ADVENTURE DESTINATIONS

Looking to connect with active, millennial, outdoor adventure enthusiasts in critical mass? In partnership with Keeplan Experiential, we are thrilled to bring you the sister-network to our Ski Resort Network™ for spring through fall seasons—the Outdoor Adventure Network™.  When the snow melts, the mountains start back up with mountain biking, zip lining, mountain coasters, aerial ropes courses, and other outdoor adventures. Also in spring, our ski resort network expands to include outdoor adventure locations for white water rafting, horseback riding, jeep tours, and so much more. The Outdoor Adventure Network™ takes your brand to where the action is and immerses your product into their experiences.

Demographics:

• Upscale consumers: average household income of $150,000+
• Millennials / Gen Y / Gen X; Median Age: 32
• 47% male adults; 40% female adults, 13% kids
• Families skew heavily in certain destinations and outdoor adventure activities

Locations / Reach / Inclusions:

• Outdoor adventure centers and lodging nationally, with emphasis on western states (including Utah, Colorado, California, and Arizona)
• Season: May – October

Product Sampling:

• Product sampling up to 1.5 million units / 500,000 samples per month (submit sample from approval)
• Sample at mountain lodge check-in and at adventure company activities check-in

Signage & Consumer Research:

• Counter tent cards to encourage adventurers to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research
• Optional counter easel card w/ tear pad or QR code for survey

View and Download this program brief here.