Step into the world of Life Time— anchored by premier mega-gym hubs where mid-upscale to upscale fitness enthusiasts and familes exercise, socialize, and gain tools to live healthier, happier lives. Life Time is where endurance athletes and healthy lifestyle enthusiasts gather, making it the ultimate stage for authentic brand engagement. In addition to a robust membership of more than 3 million men and women, Life Time also hosts year-round athletic events and endurance sports competitions, including marquee marathons, triathlons, and partnered Athlinks events, where your brand can engage with athletes at their peak moments of passion and performance. From healthy food and beverage to beauty, body, and active lifestyle products, Life Time offers natural pairings for our upscale “Healthy Way of Life” communities to build lasting relationships.Key Demographics:

• Fitness enthusiasts 18 – 55, heavily skewed 25 – 44
• Evenly split male/female
• Upscale with HH income of more than $150,000

Locations/Reach:

• 229+ locations in 32 states (plus new facilities opening throughout the year)
• 3+ million members / 300,000 daily visits / 130+ million annual visits
• 130 child centers; 110 locations with summer camp programs

Product Sample Distribution:

• Men’s and Women’s locker rooms / spas, children’s centers, and other touchpoints
• Special events and athletic competitions
• Custom signage accompanying samples
• Dedicated opt-in consumer research

Signage & Consumer Research:

• Counter tent cards to encourage members to try your sample and tell brand narrative
• Optional dedicated consumer core and conversion dual research (recommended)

• Optional counter easel card w/tear pad or QR code for survey

In-Club Life Time TV Media:

• 15-second spot (static or animated, no sound) aired in continuous 9-minute loop, approx. 160 times per day per screen (2 – 4 screens per club); 5.7MM impressions
• $40,000 media package, discounted under 1MM samples (free 1MM+)

View and Download this program brief here.