In partnership with place-based media leader, Encompass Media Group, you can stylishly engage millions of women and men in hair and nail salons (plus barbershops) nationwide in our new Hair & Nail Salon Networks™. Build a meaningful, emotional connection in an aesthetic context where consumers go to relax and pamper themselves — the ideal setting for telling your brand story and delivering a product sample. With more than 100,000 locations nationwide (36,000 in the Top 10 DMAs with media wall board overlay options), you can distribute up to 20MM samples per week to this highly sought after audience. This network is ideal for health and beauty products, snacks, confections, and other enhancement brands. Sample cases, counter signage, and other collateral is hand-delivered to each location, set up, and photographed with field team software, ensuring 100% compliance.
Demographics:
- Women (hair and nail salons)
- Men (barbershops)
- Core age group: 18-49 yrs
- Average HH income: $65,000+
- Seasonal holiday peaks in traffic
Locations / Reach / Inclusions:
- 100,000+ beauty (hair and nail) salons and barbershops
- Up to 8MM samples per week in Top 10 DMAs; 20MM+ per week, all markets
- High dwell times of 45 minutes to 3+ hours (depending on services)
Signage & Consumer Research:
- Counter tent cards to encourage customers to try your sample and tell brand narrative
- Optional dedicated consumer core and conversion dual research
- Optional counter easel card w/ tear pad for coupon or survey invitation
View and Download this program brief here.
