2026 ANNUAL INTEGRATED EVENT, SHOPPER MARKETING, AND MEDIA PLATFORM

Couponing • Digital • FSI • Shelf Flags • Product Sampling at Events

Lifestyle & Demographics: Healthy lifestyle and fitness oriented; middle/upper-middle class; Gender: 58.5% female / 41.5% male split; Core age range 30 – 55 years (Median age 46); Average HH Income: $120K; Education: 100% high school grad, 85% college grad; 40% post college degree grad; Ethnicity breakdown: 75% Caucasian; 15% Hispanic; 5% African American; 5% other; Geographic Location: all 50 states; 33 countries represented; 75% of total A1A audience is from Florida.

Publix® Shopper Marketing:

• PUBLIX: Dedicated brand coupon tear pad and shelf talker in 305+ South Florida stores (56% mkt. share). Neptune Retail Solutions handling all in-store components.
• Dedicated FSI: 850,000+ circulation FSI distributed in the tri-county newspapers with coupon / ad for brand.

Event Participation: 23,000+ participants

• Health & Fitness Expo: 2-day pre-event Race Expo at the Broward County Convention Center, open to the public, up to 11,000 product samples (wet or dry) and/or literature, dedicated and staffed 10’ x 10’ booth.
• Race Event: Dedicated branded tent with sampling (wet or dry) and literature distribution at Finish Line toapproximately 12,000 racers and spectators. Brand ID also on race barricades, finish line and event shirts.

Online Presence: Brand logo & URL link on the www.a1amarathon.com sponsor page.

Additional Options:

• Booth Staffing: If you don’t send your own staff, we can hire and supervise for you.
• Publix.com Digital Coupons: 12,000 downloads.
• Consumer Research: Dual-tier custom brand depth opt-in consumer research: 1) trial research during events; and 2) follow-up purchase conversion research. For full descriptions and cost details, see next page.

Brand Reporting: Full brand recap following event w/photos (analysis with research).

View and Download this program brief here.