
SUMMER 2026 Sampling & Integrated Media Program
Healthy Living from the Beginning
Life Time Kids Summer Camp is 12 awesome weeks of fitness disguised as fun (June – August). Each week features a new theme – with its own super-cool counselors, fantastic field trips and fun of epic proportions, including daily healthy snacks and beverages. Help guide Life Time parents through the journey of raising happy, healthy kids by providing the clean fuel that keep their kids cranking during camp.
As an Official Sponsor, you will receive all of the following (valued at more than 5X program fee):
- Sampling of up to 100,000 samples* at camp check-in and events (June 1 through August 31).
- Branding on camp marketing and communications.
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Dedicated check-in desk signage for brand with family research QR/URL invitation. Dedicated parent opt-in research for each brand (with brand trial, shopping behavior, multi-attribute, purchase intent, demographics, and more), the first 100 households receiving a $10 Amazon eGift card reward, PLUS longitudinal purchase conversion research 3 to 4 weeks later w/50 households.
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Digital :30 spot for LT gym screens, full-page Experience Life Magazine ad and inclusion in Experience Life Magazine annual Back to School guide
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Clients ship samples directly to clubs.
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Sponsor may also ship samples directly to staff in May (providing content / talking points to educate them) and attend / promote at Camp events (onsite displays must be pre-approved by LT).
View and Download this program brief here.