Engage Upscale, Highly Receptive Travelers In A Captive Environment in 70 Major Airports

Distribute up to 12 million samples / month at 70 major U.S. airports to travelers as they seek out and purchase products for their trip–the perfect time to engage consumers at travel point-of-need. Air passengers will welcome and try your hand-delivered samples in the terminal, or when captive on flights to their destination, spending quality time with your brand. Support your sampling with optional media overlays from Encompass with custom bags and signage, for full consumer immersion. Also sample at Paradies Shops and HMS airport stores.

Demographics:

• Ages 30 – 55
• 60% Male / 40% Female
• Median HH Income: $60,000+

Locations / Reach:

• Up to 12MM samples per month
• 70+ major airports
• NY Metro train station shops also available

Product Sampling & Media:

• At register with checkout–hand-to-hand or bag insert delivery
• Optional Life-to-Shelf geo-targeting around stores available

Signage, Media & Research:

• Tent card with call to action for travelers to request sample. Optional counter card w/tear pad for research.
• See media options (quoted on request)