Sample In-Store in/on a complementary product to drive powerful Shopper Trial

Putting your product sample on a complementary partner brand package gives you the power to:

• Generate trial & conversion and new users from host brand shopper households loyalists
• Secure secondary brand exposure around a shopper solution / usage occasion
• Leverage incremental display activity
• Drive cross-department traffic to your shelf

Elements:

Cross-brand sampling includes some or all of the following:

• In-pack tipped or overwrapped samples with accompanying themed promotional booklet (shared copy, brand coupons, joint recipes, optional sweeps/contests, seasonal tips / ideas, etc.)
• On-package bursts with secondary brand exposure
• Dedicated opt-in shopper depth research for insights to flow back to buyers at key accounts

Key Account Sales Leverage:

Coordination with sales teams (with supporting trade materials) at both brands for:

• Incremental case buys at retailers to support promotion
• Cross-aisle promotional presence
• Individual brand and possible joint pitches to drive incremental display activity
• Thematic linkage with seasonal, holiday, and other usage occasions to support existing retailer shopper initiatives

View and Download this program brief here.