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Lifestyle Sampling Touchpoints

Lifestyle touchpoint sampling provides experiential context and texture for your target consumer to try your brand in a setting that will maximize the experience, relevance, and memorability of your product. We call this “point-of-relevance,” whether at “point-of-sweat” for a recovery beverage sampled in a fitness venue, “point-of-care” for a low glycemic brand sampled at Endocrinologists, “point-of-passion” at ski resorts, and so on. Reaching consumers along the path to purchase at these “points-of-relevance” is central to collaborative sampling strategy with our clients.

Yoga Studio Network™

Yoga is now American’s #1 growth sport with more than 36 million Americans that have made yoga a part of their health and fitness lifestyle. Our exclusive Yoga Studio Network is comprised of 3,000+ independent and chain yoga studios nationwide, marketed in partnership with the leading industry magazine and voice, Yoga Journal.

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Access Health™ Physician Network

Access Health™ has been a leader in physician office brand marketing for two decades. Comprised of hundreds of thousands of general practitioners, specialists, nurse practitioners, and other health care professionals, we connect brands with patients for product sampling, literature, and Life-to-Shelf™ retailer shopper marketing activations.

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Ski Resort Network™

Looking to connect with active, affluent, and highly loyal winter sports enthusiasts in experiential critical mass? Let us deliver a powderful trial solution for your brand at up to 90 major ski resorts across the U.S. — from resort lodge check-in or in-room sample distribution, to a fully integrated experiential mountain campaign.

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Campus Sports & Fitness Network™

CoOptions Health & Wellness has created a comprehensive network of more than 2,000 of college campuses with sports and fitness facilities, the ideal touchpoint to deliver your brand to influential, health and fitness-minded students. All programs are completely customized and samples are delivered at check-in.

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CrossFit Network

Reach fitness enthusiasts at more than 6,100 CrossFit locations in the U.S. Mire than just a popular fitness regimen, CrossFit is a workout “community” of people sharing a common set of goals – harnessing the natural camaraderie, competition and fun of sport or game, yielding an intensity unmatched by other fitness programs.

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American Airlines

American Airlines is the largest airline in North America with 198 million passengers annually. Now your brand can capture the undivided attention of American’s upscale passengers through our suite of sampling touchpoint opportunities — in-flight, at the gate, in American’s exclusive Admirals Clubs, in overnight kits, and even crew members in staff lounges.

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Hudson News

Distribute up to 12 million samples / month to travelers at hundreds of Hudson News stores in 70 major U.S. airports, as they seek out and purchase products for their trip. Passengers will welcome and try your hand-delivered samples in the terminal, or when captive en route to their destination, spending quality time with your brand.

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Hertz Car Rental

Sample to mid-upscale business travelers with the #1 car rental company in the U.S. This hand-delivered travel sampling channel is perfectly positioned for product trial in context of where samples are welcome and tried. Support your trial with a full menu of integrated media that will make your new consumers feel good as Gold.

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Simon Malls

Simon Malls, the #1 mall developer in the U.S. will give your brand a unique opportunity to reach millions of targeted consumers at the exclusive Simon Guest Services centers. You can also sample during the Easter and Christmas holidays in the special seasonal villages that attract and delight millions of families with kids each year!

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  • February each year
  • In-store merchandising begins fall 2018
  • Materials for 2019 program available by March 2018


  • College health centers / infirmaries across the U.S.
  • Debuts QII 2018, materials ready end of January 2018


  • More than 60 major film festivals nationwide
  • Debuts QIII 2018, materials ready end of January 2018