SIMON MALLS

Reach trial-receptive Shoppers in a social context at the #1 U.S. Mall Retailer

 

Simon Malls, the #1 mall developer in the U.S. with more than 3 billion annual customers, and CoOptions / Sampling Store offer your brand a unique opportunity to reach millions of shoppers at Simon Malls’ Guest Services centers (and during mall events and other locations). Sampling at “mall central” is a great, cost-effective, and secure means of reaching women in a fashion, style and personal pampering context. Looking for targeted event sampling to women, teens and families? Check out our annual nationwide events or we’ll create a fully custom solution for you based on your objectives.

Key Demographics:

  • Can pinpoint target to reach your brand’s audience by geography, demographics, psychographic and behavioral segmentation.

Locations / Reach:

  • 386 Simon® Malls properties in top tier markets.
  • Up to 5 million mall patrons per month.
  • Hispanic population density targeting options.

Signage, Media & Research Included:

  • Custom counter signage included with all programs.
  • Dedicated research using Juster Scale metrics.
  • Optional “on-mall” media to build upon sampling (inquire).

 

Special Seasonal Programs:

2019 Simon Malls Easter Village Sampling

Deliver up to 500,000 Samples to MOMS during Spring 2019 Easter Holiday Season.

We’ll provide the bunnies.

If you have a sampling objective to reach moms w/kids under 10 yrs. in an experiential and unforgettable event context, we’re ready to “hop on it” with a quick & perfect solution. During the 3 weeks preceding Easter Sunday, we’ll hand-deliver up to 500M samples (or coupons, recipe guides, etc.) at Simon’s annual Easter season mall event—the Easter Village & Photo Experience. Sampling at this fully integrated promotional event, supported by $1 MM in marketing / media with more than 590 million impressions, giving you turn-key, experiential delivery of your samples.

  • Program Window: March to April 2019
  • Markets: National 140+ Malls in 39 states and 67 DMA’s.
  • Target Audience : Parents (primarily moms) with children 10 and under.
  • Attendance : Approx. 550,000 kids and 700,000 parents (sampling volume 500,000 nto provide one sample per family).
  • Signage & Research Included: Dedicated microsite with 3rd party brand research included at no additional cost. Onsite sign and mall flyers designed, printed and displayed for brand.

 

2019 Simon Malls Santa Village Sampling

Deliver up to 2MM samples to MOMS during winter holiday season.

We’ll provide the elves.

If you have one sampling program to add to your holiday list, our elves will hand-deliver up to 2MM samples (or coupons, recipe guides, etc.) to moms with kids under 10 yrs. as part of Simon’s annual showcase mall holiday event—the Santa Village & Photo Experience. Sampling at this fully integrated promotional event, supported by $3 Million in marketing and media with more than 1.5 billion impressions, gives you turn-key, full compliance experiential delivery of your samples.

  • Program Window: November to December 2019
  • Markets: National 180+ Malls in 39 states and 67 DMA’s.
  • Target Audience : Parents (primarily moms) with children 10 and under.
  • Attendance : Approx. 2.5 million kids and 3.75 million parents (sampling volume 2 million to provide one sample per family).
  • Signage & Research Included: Dedicated microsite with 3rd party brand research included at no additional cost. Onsite sign and mall flyers designed, printed and displayed for brand.