Engage Hard-To-Reach Business Travelers at Point-of-Need with the #1 Category Leader

Sample to mid-upscale business travelers (male and/or female) with the #1 car rental company in the U.S. This hand-delivered travel sampling channel is perfectly positioned for product trial at point-of-need, in a context where samples (especially food and HBA products) are welcome, tried, and appreciated by business travelers limited by what they can take on their road trips. The Hertz® sampling program also offers a full menu of integrated media opportunities to support your sampling program for increased linkage and relevance.

Key Demographics:

  • 33% Female, 67% Male
  • Median Household Income: $110,400
  • Median Age: 44.8 years


  • 155 Hertz Locations at major airports throughout the U.S.
  • Approx. 1.8MM per month:
    • -600M female travelers
    • -1.2MM male travelers

Product Sample Distribution:

  • On exit at checkout gate by live attendant
  • Optional Life-to-shelf geo-mapping around stores

Media Options:

  • Branded mirror hangtags
  • Rental agreement jackets
  • Trunk liners
  • Side walk graphics
  • Transport bus wraps & panel ads